Business coach · speaker · author
Disrupton purpose.
Permission to be different. Strategy to make it pay. From boardroom to startup, Caroline J Andrew helps business owners stop performing and start building something that is unmistakably theirs.
Disrupt on purpose Rules were made to be rewritten Normal is overrated. Results aren’t For the ones who refuse to blend in Break the norm. Build the business Disrupt on purpose Rules were made to be rewritten Normal is overrated. Results aren’t For the ones who refuse to blend in Break the norm. Build the business
Why the ReBeL
Normal is overrated.
Results aren’t.
Most of what you have been taught about business success was written by someone else, for someone else. Be polished. Be corporate. Network the right way. Hide the bits that make you you.
Caroline did all of that for 25 years in corporate sales, winning accounts like Reed Recruitment, Orange and British Gas. She was good at the game. She also knew there had to be a better way.
So she found one. Being herself. Yorkshire accent, neurofabulous, direct to the point of bluntness and with zero patience for corporate waffle. It turns out that is exactly what makes people lean in.
The ReBeL method
Five steps to building
a business your way
R
Reflect and Reset
Take an honest look at what is working, what is draining you and where you have been performing instead of being yourself.
E
Establish Your Expertise
Own what you are brilliant at and say it in plain words people remember.
B
Build Brand (Your Way)
A brand that sounds like you, not a corporate costume you have to keep ironing.
E
Engage and Empower
Real relationships with real humans. Give first, connect properly, grow together.
L
Lead and Launch
Step up, lead on your terms and get your ideas out of your head and into the world.

The book
F*ck the NORM
A ReBeL‘s path to success
The handbook for disruptors, mould-breakers and anyone who has ever sat in a networking breakfast thinking “there has to be a better way.”
£12.99Paperback · Green Cat Books

THE ReBeL
Meet Caroline
Rules were made
to be rewritten
Caroline Jane Andrew is the managing director of 4Networking, the UK’s most down-to-earth business network. She joined in 2010, grew Yorkshire into the biggest 4N region in the world, helped move 5,000 meetings a year online in four days when the pandemic hit, and bought the business outright in 2022.
She co-founded The Business Knowledge Exchange, is Sales Director of Flawless Debt Collection and lives in West Yorkshire with Geoff, Luey the dog and Melvin the cat. Geoff networks. The other two refuse.
30+years in the business world
500+talks to business owners
No.14N region in the world, built in Yorkshire
Work with me
Unleash your inner ReBeL
ReBeL coaching
Work through the R.E.B.E.L. method with Caroline. Reset what is draining you, sharpen your expertise and build a brand and a business that actually sound like you.
ReBeLTalks and keynotes
Over 500 talks and counting. Honest, funny and occasionally sweary. Perfect for audiences who are tired of being told to be polished.
ReBeL
Networking for humans
No stuffy formality. No soul-destroying elevator pitches. Just real people having real conversations at 4Networking.
Forget the norm.
Grow anyway.
You don’t need to become someone else to succeed. You need to become more yourself.