The new book by Caroline J Andrew
F*ck the
NORM
A ReBeL’s path to success
The handbook for disruptors, mould-breakers and anyone who has ever thought “there has to be a better way.”
£12.99Paperback
What if the problem isn’t that you are doing business wrong?
What if you are just doing it someone else’s way?
You were told to be professional. Polished. Corporate. Sensible. Build the right brand. Say the right things. Network the right way. Chase growth. Look successful.
Bollocks.
F*ck the NORM is for business owners, entrepreneurs and gloriously awkward humans who are tired of performing a version of themselves they think the business world wants to see.
Caroline has spent nearly 20 years proving there is another way. Building businesses, communities and relationships by doing something surprisingly ReBellious: being herself.
This isn’t about being difficult for the sake of it. It’s not permission to be an arsehole. It’s about building something successful, profitable, enjoyable and unmistakably yours.
What you will get from it
Become more yourself
Stop paying the Performance Tax
Drop the exhausting act and put that energy back into your business.
A brand that sounds like you
Not a corporate costume. Something people recognise, remember and trust.
Relationships that lead somewhere
Networking tactics that work for real humans, not robots in suits.
Success on your terms
Define what good looks like for you, then build towards it on purpose.
Inside the book
The ReBeL method
R
Reflect and Reset
Take an honest look at what is working, what is draining you and where you have been performing instead of being yourself.
E
Establish Your Expertise
Own what you are brilliant at and say it in plain words people remember.
B
Build Brand (Your Way)
A brand that sounds like you, not a corporate costume you have to keep ironing.
E
Engage and Empower
Real relationships with real humans. Give first, connect properly, grow together.
L
Lead and Launch
Step up, lead on your terms and get your ideas out of your head and into the world.
I have spent over 30 years in the business world, and I can tell you this with absolute certainty: most of what you have been taught about networking and business success is complete bollocks.
It’s exhausting. It’s inauthentic. And worst of all, it doesn’t bloody work.
From the introduction: Time to be a ReBeL
The foreword
“I couldn’t put the book down once I’d started reading it.”
Terry Cooper, Chairman, 4Networking
Contents
Eleven chapters. Zero waffle.
- FWForeword by Terry Cooper
- InTime to be a ReBeL
- 1Why Traditional Networking is Broken (And Why You Hate It)
- 2The Corporate Conformity Trap
- 3Permission to Be a ReBeL
- 4The R.E.B.E.L. Method
- 5E: Establish Your Expertise
- 6B: Build Brand (Your Way)
- 7E: Engage and Empower
- 8L: Lead and Launch
- 9ReBeL Networking in Practice
- 10Pitch Perfection: Introducing Yourself Like a ReBeL
- 11Sustaining Your Rebellion
Bring the ReBeL to your room
Want Caroline at your event?
Book launches, conferences, team days and networking events. Caroline brings the book to life with stories, tactics and a healthy dose of Yorkshire honesty. Bulk copies are available for events and teams.
F*ck the norm.
Now go and be brilliantly, unapologetically, sustainably yourself.